“I need you to lead the teams to look around corners to find wins.”

—MH, CEO, Strava

I joined Strava to lead Product Design Growth. Soon after joining I also led brand, content and creative ops. This created a new opportunity for closer collaboration to optimize growth funnel strategies and deliver a cohesive, on-brand and modern Strava experience.

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Connecting efforts across Brand/Creative, Marketing, Content and Product/UX designers

Connecting efforts across Brand/Creative, Marketing, Content and Product/UX designers

Early explorations of evolving the Strava brand in 2022. The orange line graphic became a new key artifact in the brand execution. This ties in with the 'path' in app on Strava maps.

Early explorations of evolving the Strava brand in 2022. The orange line graphic became a new key artifact in the brand execution. This ties in with the 'path' in app on Strava maps.

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Introducing Strava's first acquisition: Fatmap

Introducing Strava's first acquisition: Fatmap

Strava found ANOTHER unexpected big win with increased downloads in Q4 '23 after a quick redesign of the 2019 Strava screens in the Apple Store

Strava found ANOTHER unexpected big win with increased downloads in Q4 '23 after a quick redesign of the 2019 Strava screens in the Apple Store